Navigating the Ocean Shipping Crisis: How Y3 Technologies' Solutions Drive Efficiency and Resilience

May 2, 2025
Article

The global ocean shipping industry is changing in ways never seen before. Freight rates, which went up during the pandemic, have now dropped by up to 90%. This has created a shaky situation for carriers, freight forwarders, and logistics companies. As profits get smaller, companies in this field need to rethink how they do things, boost their productivity, and cut costs to keep up with others.

Leading this change is Y3 Technologies, a top provider of supply chain and logistics solutions. Y3 Technologies uses high-tech transport management, warehouse management, order management, and RFID-powered logistics to help businesses handle this tough situation with quick thinking clear oversight, and smooth operations.

Understanding the Ocean Shipping Crisis

The sharp drop in freight rates stems from multiple causes:

  • Too many ships: Shipping firms built lots of vessels when business boomed during Covid, but now demand has returned to normal leaving too much capacity.
  • Less global trade: Economic uncertainty and changing trade patterns have caused a decline in shipping needs making it tough for carriers to stay profitable.
  • Higher running costs: Even as freight rates fall, carriers face higher fuel costs, fees for port delays, and tougher environmental rules, which cut into their profits.
  • Supply chain changes: Businesses are moving production closer to home or to nearby countries to avoid disruptions, which means less need for long-distance ocean shipping.

In this climate, standard cost-cutting tactics no longer cut it. Shipping firms and logistics companies need to embrace tech-based answers that boost productivity, expense management, and supply chain toughness—this is where Y3 Technologies steps in.

How Y3 Technologies Tackles Ocean Shipping Hurdles

Y3 Technologies provides a range of smart logistics tools that allow businesses to:

✅ Fine-tune freight operations with up-to-the-minute transport oversight.

✅ Cut expenses through AI-powered route mapping and warehouse robotics.

✅ Boost transparency with RFID-driven supply chain monitoring.

✅ Upgrade customer care with smooth multi-channel order delivery.

  1. Transport Management System (TMS): Boosting Productivity in Ocean Freight

With freight rates at all-time lows, shipping companies need to make the most of vessel usage simplify operations, and cut down on unneeded costs.

Y3 Technologies’ Transport Management System (TMS) allows:

  • Route optimisation that adapts: AI-powered algorithms find the cheapest and most fuel-saving shipping paths, which helps carriers cut down on running costs.
  • Tracking shipments as they happen: Companies can see where their cargo is at all times, which cuts back on holdups, fees for keeping containers too long, and other problems.
  • Deep-dive number crunching: Businesses can study how shipping prices change, what customers want, and where money is spent to make smart choices about deals and how to set prices.

By using Y3’s TMS, shipping firms can run more , cut costs, and fine-tune their ocean freight plans in an unpredictable market.

  1. Warehouse Management System (WMS): Boosting Cost Control and Speed

In a tight-margin setting, warehouses are key to lowering supply chain expenses and ramping up efficiency. Y3 Technologies’ Warehouse Management System (WMS) revamps warehouse work through:

  • RFID-enabled inventory tracking: Has an impact on stock visibility, reducing hand-operated mistakes and misplaced inventory.
  • AI-powered demand forecasting: Makes predictions about storage requirements, cargo movements, and order quantities, to prevent expensive warehouse bottlenecks.
  • Labour optimisation: Smart scheduling boosts warehouse output allowing companies to work with fewer staff while keeping high productivity.

Logistics providers and port operators need a WMS linked with TMS to guarantee smooth cargo flow from ships to storage to final delivery—crucial in today’s price-conscious market.

  1. Order Management System (OMS): Creating a Seamless Supply Chain

As supply chains split into smaller parts, companies need a central hub to handle orders, shipments, and returns from various sources. Y3 Technologies’ Order Management System (OMS) offers:

  • Omnichannel order fulfilment: A single platform combines online orders, in-store pickups, and warehouse dispatches.
  • Automated order allocation: The system picks the most cost-effective warehouse or distribution centre to fulfil orders cutting shipping costs.
  • Real-time inventory synchronisation: The system keeps inventory levels up-to-date in real-time across locations to avoid stockouts and overstocking.

B2B and B2C businesses that depend on ocean shipping benefit from an advanced OMS through quicker fulfilment reduced operational costs, and an improved end-customer experience.

  1. RFID-Powered Logistics: Boosting Accuracy and Speed

As freight rates fall, logistics firms need to trim waste in warehouse and retail processes. RFID tech is causing a revolution in logistics by making it possible to:

  • Right-away inventory tracking: RFID tags have an impact on stock levels , getting rid of time-eating manual scans.
  • Robot-like warehouse processes: RFID-driven picking, packing, and sorting cut labour costs and boost accuracy.
  • Clever retail checkout systems: Like Uniqlo and Decathlon, RFID-based check-in and check-out systems let shoppers scan and buy items on the spot.
  • Quicker order processing: RFID cuts down on hold-ups in sorting and fulfilment making sure goods move from port to shelf.

By working RFID tech into warehouses, shops, and order fulfilment steps, companies can smooth out supply chains, trim operational costs, and make customer experiences better.

The Future of Ocean Shipping: Tech-Driven Resilience Takes Centre Stage

With freight rates at all-time lows and global supply chains changing, companies need to move from cutting costs to changing in advance. Y3 Technologies provides a logistics system ready for tomorrow that boosts:

🚀 Productivity with AI that runs tasks on its own.

📦 Savings through smart freight and warehouse control.

🔍 Supply chain clarity using RFID and live tracking.

💡 Better service with smooth multi-channel delivery.

As ocean shipping goes through this big change, Y3 Technologies gives the tools to adjust, stay competitive, and succeed in a market that’s getting more complex.

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Santosh Kumar

Santosh Kumar is our Head of IT Operations at Y3 Technologies Pte Ltd, who has been an invaluable part of our Y3 family for over two decades. Santosh's journey with us began in 2003 when he joined as a software consultant. Since then, he has donned multiple roles, each contributing significantly to the successful delivery of projects and the effective management of our IT operations.

Santosh brings with him a wealth of experience and expertise, having previously worked in the logistics industry. His unique blend of industry knowledge and technical prowess has been instrumental in our ongoing success. With a Master's Degree in Computer Science, Santosh possesses the qualifications and insight that have made him a true trailblazer in our field.

Passionate about implementing best practices and delivering services of the highest quality, Santosh Kumar is more than a professional; he is a driving force behind our commitment to excellence. His dedication to our company's mission and values has not only shaped our approach to IT operations but has also set the standard for innovation and customer satisfaction. In his role as Deputy Head of IT Operations, Santosh continues to lead by example, inspiring our team to reach new heights. His unwavering commitment to quality service delivery is a source of inspiration for all who have the privilege of working alongside him.

Navin Bhatnagar

As Y3 CEO, Navin is responsible for the company’s overall strategy, driving revenue growth through Y3’s cutting edge omni-channel supply chain solutions and services and ensure that the company is delivering value to its customers. He will work closely with the executive team to implement the company’s vision and mission and ensures that the company achieves its goal of becoming Asia Pacific’s leading supply chain, logistics and omni-channel e-commerce technology provider.

Navin brings with him over 25 years of experience in information technology, with extensive knowledge of the logistics and supply chain industry and government sector. Prior to joining Y3, Navin was the Senior Director and APAC Regional Head of DSV Global Transport & Logistics. He had spearheaded digitisation initiatives, explored new technologies, and innovatively automated business services to drive operational excellence.

In an earlier role, he was the Senior Director, APAC Regional Head – IT Service Management and Information Security Management in DHL Global Forwarding & Freight, spending substantial time overseeing successful implementations of business applications and all related IT solutions across countries in DHL. He has spent few years in DHL Supply Chain, supporting Regional IT Programs previously. Navin holds an MBA from the University of Queensland, Australia, and a Master’s Degree in Computer Applications. He is SAFe 6.0 agilist and holds several memberships in well-acclaimed institutes, which include the Singapore Computer Society, Scaled Agile Inc., Scrum Alliance, and DevOps Institute.

Anandhan Subramanian

Anandhan is Y3’s Deputy Head and has been part of Y3 for over 20 years.

As one of Y3’s prized loyal employee, he joined the company in April 1996 as a graduate officer. Prior to his current role, he led the Product Development and Quality Assurance Department.

Anandhan is passionate about enabling best practices and enhancing customer experience in service delivery while maintaining a strong continuous improvement in his team’s culture and mindset.

Jeffrey Tan

Jeffrey is a seasoned business professional with an impressive track record of driving revenue growth and leading high-performing sales teams. With over 20 years’ in business and sales, he has established himself as a dynamic and results-oriented leader known for his strategic vision and commitment to excellence.

As the Head of Sales at Y3, Jeffrey is responsible for overseeing a diverse team of presales consultants and sales professionals, shaping the company's sales strategy, and ensuring consistent revenue generation. He has the ability to identify emerging market trends and develop innovative strategies to capitalize on opportunities. His passion for staying at the forefront of supply chain and logistics technology industry changes has allowed him to guide the company through periods of growth and adaptation.

Throughout his career journey including his tenure with SAP and NCS, Jeffrey has been dedicated to mentorship and coaching. He firmly believes in the power of a customer-centric and motivated team to co-creating solutions that value-adds to organisations. His commitment to professional delivery has led to over-achievements in sales performance.

Jeffrey holds an MBA from the University of Adelaide, Australia, and an Honours Degree in Electrical and Electronic Engineering from National Technological University, Singapore. He is an avid volunteer who volunteers in social causes such as prison consulting and organisations that focus on inclusivity for the disabled such as Running Hour (2022 co-vice-chairman) and Singapore Association of Visually Handicap (2021 sub-committee).

Koh Lee Kiow

As Y3’s Head of Product Management, Lee Kiow leads a team of Project Managers and Technical Leaders in SCM’s Application Systems implementation across ASEAN, China, India and Australia for the following solution suites – WMS, TMS, FMS & Financial Service Engine, Route and Load Planning, Replenishment Module and Mobility Solution.

She boasts over 20 years of experience in SCM Software Design & Development and Project Implementation, 8 years of which were dedicated to application design of end-to-end SCM solution suite and 12 years to projects implementation for MNC customers across a range of industries.

During her stay at Y3, Lee Kiow was involved in a range of notable projects. She has implemented WMS and TMS systems for large scale FMCG client and an ASRS project with full integration to WMS. She has also implemented a Regional Part Merging project for Dell in Malaysia, Singapore and Thailand and was involved in multiple generation of IT Application System design.

Lee Kiow is also the IT Solutions designer for the Supply Chain City for YCH, which has integrated SCM with RFID & OCR technology and integration with Automated MHE (ASRS).

Dr. Yap Chih Nam

As Y3’s Head of Product Technology, Chih Nam is responsible for the planning and execution of Y3’s product strategy where he champions the adoption of Y3’s supply chain solutions and products by incorporating best-in-class technologies to meet the evolving needs of customers. Chih Nam boasts over 20 years of experience across 3 different countries namely the UK, China and Singapore where he has designed and implemented IT systems across Asset Management, Nuclear Plant Safety Analysis, Warehouse Management, Transport Management as well as RFID related systems across retail, nuclear and logistics sectors.

Since joining Y3 in 2007, he has held various Senior Executive Management roles in Research & Development and Service Support. Within Research & Development, Chih Nam led a team of over 30 software developers to drive requirements mapping and feature improvements across Y3’s WMS and TMS solutions. His involvement in Service Support enabled him to lead a team of over 50 managers, business analysts and senior staff across 10 APAC countries in support of over 150 customer accounts in the electronics, FMCG and healthcare sectors. Chih Nam also led Y3’s expansion into Greater China where he spearheaded the development of a range of flagship RFID and middleware products and has set up an “Internet of Things” Innovation Centre in Tianjin.

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